The heading source determines whether a Hero behaves as a reusable template component or a one-off design.

Dynamic title

Use the current page/post title when one Elementor layout serves many content items. Each item supplies its own WordPress title and Featured Image.

Custom heading

Use custom text when the hero message should differ from the WordPress content title or when the layout is specific to one page.

Reusable template rule

For template-like layouts, prefer dynamic content wherever the page itself is the source of truth. This avoids duplicating titles and image assignments inside Elementor.